How to Use AI to Create UGC Ads For Free

Published on August 12, 2024

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I. Definition of AI UGC Creation

AI UGC creation refers to the process of using artificial intelligence (AI) tools to create or enhance content that would traditionally be produced by human users. This type of content, known as user-generated content (UGC),is highly valued for being real and ability to connect with audiences. AI UGC creation tools allow users to produce high-quality content with minimal effort, making it easier to generate engaging videos, write compelling copy, or enhance existing media.

1.1. How AI Is Transforming the UGC Landscape

Here's how AI is transforming the UGC landscape:

  1. Automated Content Generation: AI can generate content from scratch, such as videos from text or images. Tools like Synthesia use AI avatars to deliver scripted content, while Pictory can transform long-form content into short videos. AI tools for user-generated content are making high-quality production accessible to everyone.
  2. Personalization at Scale: AI enables personalized UGC tailored to individual users or specific audience segments, increasing engagement and relevance. AI-powered content generation allows for unique customization at scale.
  3. Content Moderation and Curation: AI-driven tools can filter out inappropriate content and curate the best UGC based on its quality and relevance, streamlining workflows for creators and brands.
  4. Enhancing Creativity with AI: AI provides creators with new ideas, templates, and assistance with visual or video creation, allowing them to focus on their strengths. With tools like free AI content creation software, creativity is enhanced without additional costs.

1.2. Examples of AI-Driven Applications

Examples of AI UGC creation applications include:

  1. Creating AI avatar-led videos for product demos or tutorials.
  2. Generating social media posts with AI writing assistants like Jasper.ai.
  3. Improving audio quality in podcasts with tools like Adobe Podcast.
  4. Editing videos using AI-powered tools like Descript.

Note: Platforms like TikTok may label content as "AI-generated" if AI tools were involved in its creation. This transparency helps maintain trust with audiences while acknowledging the role of AI in content production.

II. Top Free Tools for AI UGC Creation

While many AI UGC creation tools offer paid subscriptions for full access to their features, several provide free trials or limited free plans, allowing you to experiment and create content without initial costs. Here are some of the top free AI UGC creation tools.

2.1. Top Free AI UGC Tools We tried and loved:

  1. CapCut: This online video editor offers a robust free plan and includes AI-powered features like text-to-speech and automatic video generation. It offers many templates, stock footage, and music, making it a smart choice for creating high-quality UGC videos without spending money. CapCut’s "Commerce Pro" feature allows you to create product videos using just a product link.


  1. Art Guru: This free AI image generation tool allows you to create images of non-existent people using text prompts. It’s perfect for generating faces for AI avatars to use in your UGC videos. These AI-driven content strategies can bring unique visuals to life.
  2. Vidnoz.com: This platform offers a range of free AI tools, including a video face swap tool that lets you replace faces in videos with AI-generated ones. This is helpful if you want to create an AI UGC video without using your own face.


  1. 11 Labs: This AI voice generator provides a free trial and allows you to generate realistic voiceovers from text. It offers a variety of voices and high-quality output, making it ideal for voiceovers in AI-powered content.


  1. Sieve Data: This site offers a free lip-sync tool that synchronizes lip movements in a video to an audio track. This feature is essential for creating realistic AI UGC videos.


Here’s a comparison table of the top free tools for AI UGC creation based on their features:

Tool FeaturesPrimary FunctionalityFree PlanBest ForWebsite
CapCutVideo editing with AI featuresText-to-speech, automatic video generation, templates, stock footage, and musicCreating high-quality videos with minimal effortCapCut
ArtGuruAI-generated imagesText-to-image generation for creating non-existent faces or visualsGenerating faces for AI avatars and unique visuals for UGCArtGuru
Vidnoz.comAI video generation and editingVideo face swapping, AI avatars, and video templatesSeamless video creation with customizable AI featuresVidnoz
Eleven LabsAI voice generationRealistic voiceovers from text with a variety of high-quality voicesAdding professional-quality voiceovers to UGC contentEleven Labs
SieveData LipsyncLip-syncing video toolSynchronizes lip movements with audio tracksCreating realistic and synchronized lip movements in videos with AI avatarsSieveData Lipsync

2.2. Tips for Using Free AI UGC Tools:

  1. Understand the limitations: Free plans often have restrictions, like limited video exports, watermarks, or feature access. Review the terms before starting.
  2. Combine free tools effectively: Use multiple tools together to create sophisticated AI UGC. For instance, generate a face with Art Guru, swap it with Vidnoz.com, add a voiceover using 11 Labs, and sync lips with Sieve Data.
  3. Supplement with your original content: Mix AI-generated elements with your footage or images to create unique results.
  4. Experiment and explore options: Test different tools to find the best fit for your content style and goals.

By leveraging these free tools and strategies, you can begin creating engaging AI UGC content without financial barriers, exploring the potential of AI for content creation goals. AI-powered UGC strategies make it easier than ever to deliver impactful results.

III. Step-by-Step Guide to Creating AI UGC

3.1. Find Inspiration and Model After a Winning Ad:

Browse platforms like Facebook, TikTok, Instagram, or YouTube to identify successful ads in your niche.

  1. Use tools like Facebook’s Ad Library or Spy Hero to analyze competitor ads.
  2. Pay attention to ad formats, scripting styles, and audience engagement.

3.2. Script Your AI UGC Ad:

Transcribe a Winning Ad: Use CapCut’s caption generator to transcribe a competitor’s ad.

  1. Rewrite the Script: Input the transcript into ChatGPT or another AI tool to rewrite it in the first person, making it natural and conversational.
  2. Refine the Script: Edit for clarity, add personal touches, and align it with your brand voice.

3.3. Create Your AI UGC Actor:

Generate an AI Face

  1. Use Art Guru to create a face matching your target audience. AI-based UGC platforms make avatar creation seamless.
  2. Swap the Face: Use Vidos.com to integrate the AI-generated face into your sample video.

3.4. Give Your Actor a Voice:Generate AI Voice:

  1. Use 11 Labs to create a voiceover for your script.
  2. Lip Sync: Use Sieve Data’s tool to synchronize lips with the voiceover.

3.5. Assemble and Edit Your Ad:

  1. Use a video editor like CapCut to integrate footage, overlays, captions, and sound effects.
  2. Enhance with B-roll footage and UGC elements to add authenticity.

3.6. Test, Analyze, and Optimize:

  1. Choose the right platform for your ad (e.g., TikTok, Instagram).
  2. Monitor performance metrics and refine your approach for better results.

IV. Example Walkthrough: Use AI for Creating UGC Ad for "AquaFresh" Beverage

4.1. Objective:

To create a user-generated content (UGC) ad promoting "Aquafresh, " a new line of flavoured sparkling water. The ad aims to highlight the beverage's refreshing taste and health benefits.

4.2. Tools Used:

  1. AI Image Generator: ArtGuru
  2. AI Video Face Swapping Tool: Vidnoz
  3. AI Voice Generation Tool: Eleven Labs
  4. Lip-Sync Tool: SieveData Lipsync
  5. Video Editing Software: CapCut

4.3. Concept and Script

  1. Concept Overview: A day at the beach, highlighting how AquaFresh complements a fun and healthy lifestyle.
  2. Script Creation: Write a 30-second script that includes key phrases like "refreshingly natural," "stay hydrated," and "just what you need under the sun."

4.4. Creating the AI Influencer

  1. Generating the Face: Use ArtGuru to create an AI-generated face that embodies a vibrant, healthy individual who represents an active lifestyle. Specify attributes like a friendly smile, athletic build, and casual beach attire.
  2. Customization: Specify attributes like a friendly smile, athletic build, and casual beach attire.

4.5. Producing the Video Content

  1. Base Footage: Use stock video of a beach setting with people playing volleyball, sunbathing, and enjoying picnics.
  2. Face Swapping: Using Vidnoz, apply the AI-generated face to a person in the base footage, ensuring the face blends naturally into the scene.

4.6. Adding Voice to Your Video

  1. Voice Selection: Choose a voice from ElevenLabs that sounds cheerful and lively, matching the influencer's persona.
  2. Voice Syncing: Sync the AI-generated voice with the video using SieveData Lipsync, ensuring the lip movements align with the spoken script.

4.7. Editing and Enhancing the Video

  1. Adding Music: Select a light, upbeat background track from CapCut's music library that complements the beach theme.
  2. Subtitles: Use CapCut to add subtitles for accessibility, ensuring they are precise and well-timed with the voiceover.
  3. Visual Effects: Introduce subtle effects like sun flares and water splashes using CapCut to enhance the ad's visual appeal.

4.8. Final Touches

  1. Review and Adjust: Watch the ad multiple times, adjusting the timing, audio levels, and visual transitions to ensure a smooth viewer experience.
  2. Call to Action: End the video with a compelling call to action, such as "Visit "our nearest store to try AquaFresh today!"

4.9. Export and Distribute

  1. Export Settings: Ensure the video is exported in high definition (1080p) for clarity.
  2. Distribution: Plan the distribution across social media platforms, targeting peak usage times to maximize reach.

4.10. Visual Aids:

  1. Screenshots: Include screenshots of each tool interface during the creation process.
  2. Video Clips: Embed short clips showing before and after the AI enhancements.

V. Common AI Design Flaws That Hinder Print on Demand (POD) Sales

Let’s walk through some common design pitfalls and learn how to avoid them using AI design best practices and avoid AI-generated mistakes.

  1. Improper Background Removal: AI cannot create designs with transparent backgrounds. This means designs must be generated on a solid background and the background later removed. This process can result in rough, unclean edges, leftover background elements, and holes in the graphic where parts of the image were unintentionally removed.
  2. Half Transparencies or Gradients in Designs: These design elements cannot be printed properly and will result in a poor quality print that does not match the online mockup. Half transparencies will print with a white base, and gradients will not have the smooth transitions seen in the digital design.
  3. Major Design Flaws: AI-generated designs can have errors like missing or extra limbs, spelling mistakes in phrases, errors in perspective, and other obvious flaws that are noticeable upon first glance.
  4. Details That Don't Make Sense: These flaws are more subtle and may include things like a person with only four fingers, body parts that are too long or the wrong direction, or objects that look out of place. These small errors can negatively impact sales.
  5. Graphics That Are Not Upscaled or Vectorized: This flaw is less common but can result in poor printing quality and blurry designs.

By understanding these common AI design flaws, you can optimize your POD workflow and create higher-quality designs. These flaws can lead to customer dissatisfaction, returns, and negative reviews, all of which will hurt sales.

VI. The Future of UGC Creation Using AI

AI’s role in UGC creation is expanding, with innovations like hyper-realistic AI avatars and personalized content experiences. Emerging technologies, such as AR and VR, will further enhance the UGC landscape, enabling creators to craft immersive and interactive content. AI-generated social media content and interactive UGC formats will redefine audience engagement.

However, challenges like authenticity, quality control, and ethical concerns must be addressed. Transparency and responsible use will be key to harnessing AI’s transformative power in UGC creation.

VII. Conclusion on AI UGC Creation

AI is fundamentally transforming how UGC is created, curated, and deployed. By leveraging AI tools for user-generated content, creators and brands can scale production, reduce costs, and maintain consistency. Free tools like CapCut, Art Guru, and Sieve Data provide accessible entry points for exploring AI UGC creation. As the technology evolves, embracing ethical practices and innovation will unlock AI’s full potential in reshaping UGC workflows, offering compelling content that deeply connects with audiences.

Explore more top AI tools to enhance your marketing strategies by visiting our detailed guide: Top AI Marketing Tools

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